Amazon and Google are doing very concrete things: purchasing land, purchasing power company shares, constructing datacenters and manufacturing hardware. Amazon AWS which is the worlds largest cloud platform has currently revenue of 8 billion. It probably is also becoming one of worlds largest power consumers.
On the same time worlds largest taxi company Uber owns no taxis and worlds largest accommodation company AirBnb owns no properties. The business is a virtual service directly to the end customer.
We have entered an age where businesses and services are be virtualized. The capacity is available on devices in everyones pocket and background power comes from the cloud platform. You do not need anything concrete but the idea and programming to start the competition globally.
Business applications will have global competition in a new way. Applications are services that directly compete with any concrete business you can think of.
If you have a concrete business you should focus on your core and be competitive. Other option is to transform your thinking into service mode: how does your customer see your service? Can someone get in between you and your customer?
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